The automotive industry has gone through significant changes over the last 60 years, but so have consumer attitudes.
With the rise of comparison websites and social media, a new breed of consumer has emerged, one with little or no loyalty, but keen to embrace new experiences and brands.
The phenomenon is nothing new to industries like mobile phones, utilities and insurance, where frequent switching has become the norm. However, in our recent research we've uncovered evidence that suggests the general mindset and 'default attitude' of automotive consumers is moving in the same direction.
In this downloadable white paper we discuss:
The major changes and the impact they are having on the industry
How consumers make automotive purchase decisions
Customer loyalty segments and the rise of the Conditioned Switchers™
Retention strategies adapted to this new order
The future of automotive loyalty
This white paper is a must-read for anyone involved in customer experience, acquisition or retention in the automotive industry.
Download it free, simply enter your details here.