This whitepaper demystifies the process of developing your own consumer research audience. It will help you improve the integrity and validity of your custom research panel or community to deliver greater depth of insight, by tuning into the true voice of the customer.
A direct line to the voice of the customer (VoC) will help you make better, more informed business decisions, giving you an improved return on your research investment. A must read for Marketing, Research or Insight Directors & Managers, and for Research or Digital Consultants.
• Set up and design - Making it appropriate and appealing
• Engagement - Motivating members
• Diversity - Getting the balanced opinion
• Data management - Validating members and CRM integration
• Panel/ community health - Reporting and monitoring
• Compliance - Keeping it legal
• Global panels or communities - The international dimension
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